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San Chima

The Nine Principles of Motivation in Business: Your Blueprint for Success

Yes You Can written in sand

Human talent drives your business success. But it can easily stay locked inside the individual. Motivation is the key to unlocking your team’s potential and getting talent productively working for your business goals.


Yet, driving motivation isn’t a one-size-fits-all approach. It’s about creating the right environment and using strategic principles to inspire your people.


I believe in nine core principles to boost motivation, foster trust, and fuel success.



1. Be Motivated Yourself

Motivation starts at the top. If you’re driven and enthusiastic, your energy becomes contagious. People will ‘step up’ if they see you doing the same.


2. Recruit and Assign Wisely

Hire people who are naturally motivated and place them where their passions lie. Whether they love closing deals or crafting creative solutions, matching motivation to the role is crucial.


3. Treat People as Individuals

Everyone is different – and so are their motivations. Understand what drives each person and tailor your approach to tap into their unique strengths.


4. Set Challenging, Realistic Targets

Ambitious yet achievable goals are a great motivator. People thrive when they know they can win, so give them targets that challenge their abilities and inspire them to excel.


5. Focus on Progress

Celebrate the small wins. Recognising progress keeps morale high and creates a cycle of achievement and motivation.


6. Create a Motivating Environment

Cut the red tape and clear the way. A motivating environment minimises barriers and maximises opportunities, allowing people to focus on what they do best. Embed it in your culture.


7. Ensure Fair Rewards

Reward fairly and transparently. From pay rises to promotions, people need to feel their efforts are recognised and rewarded.


8. Recognise People’s Work

Acknowledge hard work. Simple recognition fosters commitment and keeps people engaged.


9. Be Honest

Transparency breeds trust. Be clear about your goals and genuine in your approach – trust is the bedrock of sustained motivation.



With my coaching, I help you apply these principles to build a motivated, high-performing team. We unlock the potential your team’s got and turn it into productive, efficient success. Check out my Coaching Services.

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